Matchy x Baroudeur
For a professional cyclist, building a new life isn't always easy. Imagine having to turn the page on the activity you got up for every morning. The races you trained for, suffered for, and felt so much excitement for are over.
Elite sport is becoming increasingly demanding, forcing athletes to become ultra-specialized in their field. When you've had very few outside activities besides your job, it's difficult to start over in a world where you have few points of reference.
For Jérôme Cousin and Pierre Rolland, both professional cyclists, giving up was out of the question. At the end of their careers, the two riders decided to continue sharing their passion for cycling by creating Baroudeur Cycling.
Baroudeur is an authentic cycling travel agency, offering turnkey holidays led by Pierre and Jérôme, with routes designed and certified by this duo. With them, you can enjoy tailor-made rides in the company of cycling legends, assisted, guided, or self-guided trips, all on road or gravel bikes.
When Jérôme, Pierre, and Marion, his partner, told us about their project, it seemed obvious to us to create a Baroudeur x partnership. Matchy. Like their services, the adventurers They were looking for high-quality textiles designed in France. As for us, true cycling enthusiasts, we wish partnering on projects who have Meaning. With Baroudeur, Jérôme, Pierre and Marion transmit their passion for cycling in an authentic way and promote French know-how. Now, Matchy accompanies them in this adventure by designing their equipment and creating their graphic charter.
To honor this partnership, we have welcomed the team on March 17 and 18, bringing together 40 people for an evening An exchange with Pierre and Jérôme on Friday, then meeting up again for a bike ride the following morning. A perfect opportunity to share a conversation, a drink or a coffee, and a ride with the former pros.
We also took the opportunity to show them the region and take some photos for their communication channels. We can confirm that they certainly worked up a sweat on the mountain passes around Annecy.
SO, Matchy x Adventurer, Do you agree?
